Hello, I'm Prakash Behera
Strategic Brand
& Growth Marketer
Brand Strategy · Consumer Insights · Data Analytics
3.8+ Years Driving Growth Across Consumer Goods & D2C.
My Approach
Hope is not a strategy. I replace guesswork with evidence. I don't just launch campaigns—I engineer them, combining business strategy with execution across brand, digital, and on-ground channels.
Ask the hard questions
Focusing on what the data and customers are actually saying, rather than what we hope they're saying.
Visualize the answers
Building real-time Power BI dashboards so leadership can make confident, data-backed decisions.
Automate with AI
Using Generative AI (ChatGPT, Gemini) to accelerate content creation and campaign ideation, reducing production time by 40%.
Test before scaling
Validating assumptions through A/B testing, pricing experiments, and regional pilots before scaling nationally.
Execute holistically
From PR and events for nationwide visibility to digital campaigns and in-store activation across 200+ touchpoints.
Translate into action
Turning complex insights into clear GTM roadmaps that cross-functional teams can easily execute.
Work Experience
Marketing Lead
- Acting Head of Marketing reporting to Directors. Sole architect of Go-to-Market plans and Product Launches.
- Drove 2X growth in brand awareness by combining consumer insights with data-driven campaigns.
- Planned and executed 3 end-to-end product launches.
- Improved campaign and in-store activation performance by 60%.
- Supported strategic pricing and channel decisions using market analysis.
Marketing Specialist
- Conducted market and consumer research to guide product, pricing and distribution decisions in Odisha.
- Analyzed customer feedback, helping improve satisfaction scores by 55%.
- Worked closely with operations and sales to refine routes, stocking priorities and promotional focus.
Marketing Specialist
- Supported local marketing and promotional campaigns in a fast-paced telecom environment.
- Helped execute on-ground activations, store promotions and acquisition drives to grow subscriber base.
- Learned to work with cross-functional teams, tight timelines and data-driven targets early in career.
Key Achievements
Brand Growth
Achieved in brand awareness through data-backed strategies.
Product Launches
Managed end-to-end lifecycles including pricing & positioning.
Activation Boost
Improved in-store performance across 200+ retail locations.
CSAT Improvement
Increased customer satisfaction through service data analysis.
Education
Master of Business Administration (MBA)
Marketing – B.P.U.T, Odisha (Completed June 2025)
Focus: Brand Strategy, Marketing Analytics, Consumer Behavior, Business Strategy
Bachelor's Degree
Marketing
Specialization in marketing, sales management and consumer behaviour.
Certifications
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AI Product Manager IBM
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Power BI: Dashboards for Beginners LinkedIn Learning
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Advanced Project Management Udemy
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Generative AI for Business / Business Analysts LinkedIn Learning
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Market Research: Qualitative LinkedIn Learning
Get in Touch
Looking to drive data-backed growth, launch a new product, or discuss brand strategy? Let's connect.
Location
Kalpana, Bhubaneswar
751018, Odisha, India